Post by Tom Burke

MTV’s weekly lineup is Ridiculousness. Literally. COVID has fast tracked our industry 4-5 years. Remote work is here. Automation is here. And with uncertainty around Fall television lineups, the shift from cable to streaming is happening FAST. As agencies and brands begin to plan for Q4, I’m already getting the sense budgets are more rapidly shifting to OTT, CTV and Programmtic Linear too. Agree?