Post by Tolga Balabaner

::side hustle:: Today, I’m proud to officially introduce TOPLUM CNCPTS, a culturewear brand focused on culture, connection, and craftsmanship. For the past 18 months, I’ve been building on a lifelong dream, sidehustling hard, going back to school, learning a new craft and skills for something that I'm building to last. Toplum ('collective' in Turkish), is my version of a love letter that explores the Cncpts of bonds that connect us. This brand is a vessel for telling those stories, through clothing that's inspired by Turkish tapestry, Australian functionality and my life's experiences. Launching last week with our very first capsule, we were lucky enough to collaborate with the good people over at AP Bakery for their Run Club, which gets around 300 people each outing. We designed an exclusive 3 piece kit; a technical running hat, a retro football jersey (throwback to my roots) and some ribbed sports socks. Directing the hero content 'Bakery Burglars' watch below, is something I'm particularly proud of - as well as the lookbook campaign which you can check out on our instagram - @toplum.cncpts Follow the brand and feel free to check out the capsule; Webstore: www.toplum.co Insta: @toplum.cncpts You can shop the items at Toplum webstore and in-store or online at AP Bakery: apbakery.com.au Huge thanks to the team at Odd Assembly for helping us bring the film to life and to Cieran Murphy for helping shoot the lookbook!

Video Content