Post by Tobias Ackermann

Last week, two more vendors started using the words "open" and "agent-ready" to describe themselves. Good — the market's catching up to where we started. When we built Entirely, the bet wasn't that AI agents would need an open ecosystem to work in. It was that marketing teams already did. A retailer in Germany cut pricing errors to zero and gained 75% more efficiency in production by connecting Censhare and Elaine instead of bolting on another point solution. BSH consolidated Bosch, Siemens, and Thermador's fragmented content systems into one platform. BEGA went from manually watermarking spec sheets by hand to a system that now saves them 1,500 hours a year. Composable wasn't a feature for these Companies. It was the only way the work got done. "Open" is having a moment in MarTech right now. We'd just point out: we've had Clients proving it works for years.