Post by TK Maxx

We’re thrilled to share that we have been shortlisted for Best Use of Multiple Channels at the Marketing Week Awards 2026!🎉Thank you MarketingWeek and judges. This year we launched our campaign ‘Every Day Can Be Iconic’, born from the insight that the amazing value on brands and fashion in TK Maxx allows everyone to feel truly fabulous every day. We certainly believe that iconic style doesn’t require iconic prices. And we celebrate that finding a stellar deal at TK Maxx is not rare or occasional, it can be at any time or day of the year. At the heart of the campaign is a playful story – told with classic TK Maxx humour - featuring a curious cat, a red loafer and the iconic TK Maxx red bag, which shoppers might have spotted on TV or in cinemas. And what fun we had engaging with Catfluencers (an actual thing), stylish social media stars and creators bringing their feline friends and fashion flair to life. We showed up in digital, social, PR and in-store while our billboards included everything from hand painted wall art to huge iconic (see what we did there…) installations. Our goal was to remind everyone that at TK Maxx you can get quality fashion and labels for less, so we’re incredibly proud to see the campaign recognised by the Marketing Week Awards. A massive thank you to our teams, our agency partners, and the talented creators who helped bring the campaign to life. 🎥 Take a look at the campaign film here: https://lnkd.in/ei7h6yq6 #EverydayCanBeIconic #TJXEurope #MWAwards26 Wieden+Kennedy London, Burson,