Post by Timothee Bardet

𝗠𝗼𝘀𝘁 𝗕𝟮𝗕 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 🪞 Here is what I've recently seen: SMEs spend three to six months rebuilding a website. Brand, leadership, design review, and legal each take a turn. The buyer never enters the room. Then the buyer lands on the homepage and decides in five seconds. Three failure modes show up almost every time: → Founder-mode language ("committed to excellence", "trusted partners since 2008"). That is not information. It is the company describing itself to itself. → Feature-led top fold. Lists what the company does, never names the problem the buyer recognises. → No buyer in the approval workflow. The rebuild passes internal review, ships, and conversion numbers do not move. 📉 The buyer arriving on a homepage runs a four-question check inside the first five seconds: 1. Are you talking about my problem? 2. Are you talking about my version of the problem? 3. Have you solved this for people who look like me? 4. What happens next if I want to learn more? Most SME homepages answer question 2 last, or never. They lead with company history. 🎯 2 main take-aways: 1. SEO is all about the problem (especially GEO) + a clear - no vague words - answer. If your H1 title has "excellence" or "performance" you're already out. 2. When coding your next website with AI (please still ask professionals, don't vibecode alone, but ask them to use/master AI enough to speed up and cut the price in half): use these 4 questions in your initial brief to Claude code or any of your agentic OS versions ;) #B2BMarketing #WebsiteDesign