Post by Tim Horeman-Franse
Associate prof TUDelft Sustainable Surgery & Translational Technology|Integrated MedTech startups|GreenCycl|Innovare est gubernare
it was a beautiful ending of a new adventure with Letizia Alvino and her course in advanced marketing of Nyenrode Business Universiteit. This year the students were working on a new VeressPLUS insuflation needle for #laparoscopy of the startup "Provinci medtech" with David Cefai and Kees de Koning. The groups were asked to create a persona of the users, analyse the market and translate thier findings into a functional and attractive website for the company. We were amazed by the results and, although very difficult, we managed to select 3 winners. winners class 1 (Breukelen) Wijnand de Bruijn, Maurits Horsten, Jules Lucas, Koen Salomons & Dylan Stolk winners class 2 (Breukelen) Maximilian Bladt, Imke van Iwaarden, Christiaan Links, Marijn Pessers, Sep Veldt & Cor van Vulpen winners class 3 (Adam) Lars Dekker , Bob Hesselmann, Thijmen Hulst, Flore Limmen, Folkert van der Wal & Daan Welsch Enjoy the champagne guys! #business #marketing #startup #medtech #students #nyenrode #tudelft #veress #eaes