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“Social media never clocks out, so I had to set my personal boundaries.” Kristy Sarah, one of the internet's most influential lifestyle and family creators, has built a career making motherhood and everyday chaos look effortless—even in heels. Whether she’s LED-masking while her sons wear Spider-Man and Iron Man masks or changing the sheets on her comically oversized mattress (while in heels, of course), her family-friendly content feels spontaneous even if it is anything but. “A lot of the time that 32-second video took like three days to execute,” she says. “It’s just not as glamorous behind the scenes.” Kristy Sarah is one of this year's TIME100 Creators honorees. See the full list: https://lnkd.in/gscTkcsU

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