Post by Time Out

Anticipation gets us excited. Socialising brings us together. Connection is what makes it last. Time Out's research has consistently pointed to one thing: the moments we remember most aren't just enjoyable. They help us feel connected - to places, communities and each other. That's the theme of the final episode of MAD//Diaries with MAD//FEST. Because the experiences that matter most don't end when the event finishes. They stay with us. 🎥 Watch Episode 3 below. And if you're at MAD//Fest, come see us live for: Forget ROI. This is ROJ [Return on Joy] With Nick Bain and - the one and only - Ginger Johnson. We'll explore why anticipation, socialising and connection aren't just drivers of joy - they're some of the most powerful forces in culture and marketing today. See you there.

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