Post by Tim van der Sijde

Name: 🧨 Our campaign for SIRE Stichting Ideele Reclame is out! Do you know what I like most about it?
Uploaded: 2026-07-01T08:47:41.056Z
Channel: Tim van der Sijde
Description: 🧨 Our campaign for SIRE Stichting Ideele Reclame is out! Do you know what I like most about it? It puts the spotlight on something we often overlook: small talk. It may seem insignificant, but re

Managing Director

🧨 Our campaign for SIRE Stichting Ideele Reclame is out! Do you know what I like most about it? It puts the spotlight on something we often overlook: small talk. It may seem insignificant, but research shows these everyday conversations help us feel happier and more connected. And it's not just the message that matters. The campaign itself feels fresh. It shows SIRE in a way you may not have seen before: a little lighter, a little more unexpected, without losing sight of the importance of the topic. A huge shoutout to the entire team at Cheil Benelux and SIRE for making this happen. More than half a year in the making. More than ten companies and agencies involved. You could say we created this together with over 150 friends. So yes, making small talk carries much more meaning than we often think. See it here and hopefully start a conversation today! Created together with Lucy van der Helm, Yvonne Markman, Vanessa Alkemade, Marcel Hartog, Marc Oosterhout, Doeke de Steur, Yvonne Prins & Monique van den Berg. Thank you! Brought to life by: 🎤 Tim Koehoorn 🎥 Bandit Amsterdam 🎥 Hotel Rio 🗣️ Ovide Agency 👵 Truus 🎭 A Million Faces 🎛️ @spook 📸 KXRXT & Maurice van der Meijs 📷 Tarek Hamdi Hassan 🧠 DVJ Insights 🔋Media and performance agency STROOM - Energy for Growth 🖥️ Monalyse, Clipit News B.V., RTV Monitor

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