Post by Tim Mazaira-Schlöder

Not being the biggest F1 fan walking in, I left Barcelona convinced of something most people miss: the race is the smallest part of the product. Two hours on Sunday. P11 for Gabriel Bortoleto after contact early on squeezed him into the gravel and left him managing damage the whole race. A DNF for Nico Hülkenberg when a stone kicked up by another car hit the emergency safety switch and shut the whole car down. Brutal luck on a weekend where the pace was clearly there — Nico's best qualifying of the season, strong long runs, a team taking real steps forward. For us in the Paddock Club visiting Audi Revolut, that's the story you live: the noise, the garage, the Pirelli in your hands. But that's two hours. The relationship with the fan runs all year. And that part lives on a screen — on the platform (audif1.com) and in the Audi Revolut F1 Team app. They don't just report a result. They turn one weekend into a season: qualifying recaps, driver quotes, the Pit-Stop Challenge, exclusive content, the store — one connected ecosystem instead of scattered posts. Why that matters for the sport and the business: 1️⃣ A race lasts two hours. A platform lasts all season — it keeps the fan when the car is in the garage. 2️⃣ Every interaction is data. And data for a fan brand is exactly like fuel for the car — without it, nothing moves. Who the fan is, what they open, what they buy. 3️⃣ Audi and Revolut get a direct channel to millions of fans they own — not one rented from a broadcaster for two hours on Sunday. That's the difference between sponsoring a sport and building an audience inside it. And in my humble opinion: The Audi Revolut F1 Team is definetly on the podium with this! Bortoleto and Nico take the fight to Spielberg in two weeks. The platform and the app already moved on with the fans — and that's exactly the point. 🚀 Many thanks to Philip Brosamer, Stefano Battiston for having us! Me Stefan Schedy and Joe Butler and an amazing weekend! Personal Highlight: Seeing +14 people training being in sync for changing 4 tires in under 3 seconds #teamwork. #DigitalPlatform #FanEngagement #MarTech #DataDriven #SportsBusiness #slashdigital