Post by TIA Creative Studio

Cannes Lions International Festival of Creativity 2026 is officially on! #Throwback to Cannes Lions 2009 when the ‘Trillion Dollar’ campaign by TBWA\ South Africa\Hunt\Lascaris shelley smoler Nadja Lossgott Nicholas Hulley raphael basckin picked up 9 Cannes Lions including 1 Grand Prix in the Outdoor category, 5 Gold Lions and 1 Silver. The campaign for The #Zimbabwean newspaper became one of the most awarded campaigns in the history of South African advertising, winning Africa’s first D&AD Black Pencil and the first-ever Art Directors Club (ADC) Black Cube. In TIA CREATIVE STUDIO LTD's latest interview with Damon Stapleton, Chief Creative Officer at Droga5 ANZ, I asked Damon how a campaign from #Africa managed to have such a massive global impact:   “The idea was incredibly simple. We used real Zimbabwean currency as media. No complicated technology. No elaborate production." "The lesson I still believe today is that when the idea is strong enough, everything else gets easier." "People often remember the execution. What they connect with is the truth behind it. "The truth was impossible to ignore.”   With over 500 international awards including 55 D&AD Pencils and 70 Cannes Lions International Festival of Creativity Lions, Damon reflects on what really lasts beyond award season. He also shares insight on what it takes to make your work stand out and the foundations needed to win awards. Check out Damon's interview here: https://lnkd.in/eKBaEd9G TIA - This is Africa Client: The Zimbabwean Newspaper Agency: TBWA\Hunt\Lascaris Creative Director: Damon Stapleton Art Directors: Shelley Smoler, Nadja Lossgott Writers: Raphael Basckin, Nicholas Hulley Agency Producer: Bridget Langley Production Company: Chloe Coetsee Photographers: Des Ellis, Michael Meyersfeld, Rob Wilson #TIA #ThisIsAfrica #2026CannesLions #Advertising #Creativity #Marketing #Culture

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