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👋 "I'll take paid social for $200 Ken" P.S. Grab your free 2026 Motion Creative Benchmarks here: https://lnkd.in/eS5Y6w3Z Quick context for you: Our content team analyzed more than 550,000 ads representing roughly $1.3 billion in spend across over 6,000 brands to bring you these ad spend tier benchmarks across five levels from micro to enterprise, format and hook performance tables across fifteen verticals, asset type data on hit rate, and a framework for thinking about creative portfolios. One of the core patterns we found? Winners are rare. And that's ok. Roughly half of all ads on Meta receive no meaningful spend. Another 38 to 46% run without ever becoming winners. The 6% that do absorb most of the budget and that concentration grows dramatically as accounts scale. At micro spend levels, winners take 23% of account spend. At enterprise, 63.7%. The system is not broken. It's working exactly as designed, concentrating spend in rare events and ignoring almost everything else. So... How do some brands crush in their vertical? Check out the full report above to see what types of hooks, formats, and ad creative volume are winning in each niche. We even set up a benchmarks calculator for you by vertical so you can see exactly how you stack up to the top players in your niche. -- P.S. Want more content like this in your inbox? Join 47,958 marketers who read Thumbstop: (Click sign up above 👆)

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