Post by Thumbstop

Ed Sheeran slid into Heinz's DMs. This ad baby was made 😂 The script was based on what he DMd to Heinz “So that’s my idea. Do you wanna do it?” They wrote that part into the outro. So so good. One of my fav ad formats? Funny Narrator dubs. Just like this. When we ran our creative strategy report at Motion a few months back, one of the trends that we noticed was that you have to feed the meta beast. The top advertisers are creating 50 to 70 new variants per week, and to keep up with that velocity, one of my favorite formats is taking some of your best performing video ads and re dubbing the narrative from the point of view of the speaker but with some humorous twists to it. You can easily AZ test your best video ads like this. Take them from mild to wild to funny. It can give your ads extra juice. Without much production value. Fun fact: Ed Sheeran has Heinz tattooed on his arm so when Heinz first aired this campaign back in 2019, they made a special edition just for him called "EdChup" as a tribute to his love for their ketchup. Now...I may not be Ed Sheeran But James Mulvey has some play to it. I'm thinking "Jamezonnaise" Your move Heinz. -- -- P.S. Join 47,958 marketers who read Thumbstop: (Click sign up above 👆)

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