Post by Thomas Wieberneit

The enterprise software market is currently in the middle of a manic episode. Every vendor with an API is rushing to rebrand their workflows as "autonomous agents," leaving #CX leaders to wonder: are we buying genuine innovation, or just expensive band-aids for structural debt? In this week’s newsletter, the #ITHS team strips away the press-release poetry from three massive recent moves: Salesforce’s $3.6B bet on Fin: Is this a strategic leap, or a desperate hedge against the slow-moving reality of #Agentforce? Databricks’ "Agentic CDP": A genuine breakthrough in data activation, or just another "platform zombie" trying to escape its storage-layer commoditization? Jasper’s GEO Play: Is this the definitive solution for #AI search visibility, or an endless game of whack-a-mole against hallucinating LLMs? We need to stop evaluating these tools based on marketing metrics and start auditing them against the cold, hard reality of enterprise architecture. If you’re building your CX stack, you need to know which of these moves solves systemic problems - and which ones are just protecting vendor equity. Read the full breakdown in this week’s edition. Jody Spencer Kristy Tupper CBAP, PMP Michael Fauscette Pete Smith Stephen LeMay Thomas Wieberneit