Post by Thomas Hill

Well, PR definitely works and you’ve probably seen by now that HyperFinity has been invested in. Woo! Here are my personal reflections on our investment journey: 👉 The process is tiring, relentless and time-consuming. Thanks Peter Denby  for taking the brunt of that 🫠 👉 The hardest thing? Finding an investor who buys into our vision – not theirs. From my experience, many investors look for pure SaaS businesses wanting £1 billion of growth in a week, or consultancy-focused investors seeking EBITDA growth. We believe our people + tech model unlocks true value for retailers, so finding the right investor – aligned to that – was critical. 👉 There must be loads of great businesses that don’t get investment because of this cookie cutter style approach – maybe this is an opportunity for investors!!! 👉 Now we’ve secured investment, we can take HyperFinity to the next stage as the go-to decision intelligence provider within retail analytics. I’m excited to support our existing clients and grow our business. A new chapter! Thanks to everyone's support along the way and our amazing customers. #investment #decisionintelligence #loyalty #pricing #retailanalytics