Post by Thomas Allgeyer

AI in B2B Marketing CW 19/20 – 71 posts, 36 new contributors. AI SDRs are pushing volume up. Reply quality is going the other way. The teams feeling this most are not using the wrong tools. They are using the right tools against the wrong accounts. Weak ICP definition is not a new problem – AI just makes it more expensive. Here is what else stood out to us this edition. AI visibility is pulling buyers out of search before most marketing teams have noticed it happening Legacy MAPs were not built for buying-group and intent workflows, and the gaps are now too wide to patch GTM stacks are moving to composable agentic layers faster than anyone has defined who owns what AI recommendation visibility is becoming a black box – the same buyer sees different signals depending on context In our featured read, Michelle Taite argues that companies need to rethink marketing for the agentic age, not use AI to do the same things faster. Many thanks to everyone who shared their insights with us this fortnight.