Post by Muskan B
Product Designer | UX, Service Design, AI | Building useful things that actually work in the real world
Everyone talks about differentiation. Nobody wants to look different. Companies spend millions on branding and positioning. And then launch another ⚫ black or 🟣 purple or 🟠 orange app icon. Maybe the biggest branding trend of the decade isn’t creativity. It’s fear. Fear of looking unfamiliar. Fear of standing out. Fear of being different. And how many times have you tapped the wrong app because they all look alike? 🟣 Opened PhonePe instead of Zepto. ⚫ Opened CRED instead of Uber. 🟡 Opened Snapchat instead of Blinkit. In 2026, being “safe” seems to matter more than being memorable. Are brands building identities, or just following the same mood board? 👀 #product #branding #creativity #UX #zomato #swiggy #cred #flipkart
