Post by Think with Google

It isn’t easy to make the connection between how online behavior drives physical traffic in stores. MUJI used a custom AI hub with Google to do exactly that, and found remarkable insights about their traffic and their promotion strategy. Hirotoshi Nakahara and Yuta Mombetsu break down how they built the hub to instantly analyze millions of data points across 1,470 physical locations and 17.5M app users, uncovering exactly how online clicks translate into offline profits. The data revealed four major breakthroughs that can help redefine your omnichannel strategy: 1️⃣ Online engagement directly drives real-world traffic 2️⃣ There’s a strategy to how well discounts work 3️⃣ Location dictates promotion impact 4️⃣ Timing dictates your success The ultimate receipt? Record-high operating revenues, and 11.3% robust profit margin. Read the full Think with Google article in the comments to see exactly how MUJI pulled the promotion lever at the perfect time.