Post by Think with Google

Welcome to the era of the Brand Systems Architect 👷 Are your days consumed by bouncing from one creative approval meeting to the next? You might be caught in what Harvard Business School senior lecturer and digital pioneer David Edelman calls the "CMO factory problem." For decades, marketing leaders have been forced to act as the final gatekeepers of campaigns. But a fundamental shift is happening 👀 Forward-thinking brands are leveraging a new wave of AI tools to fuse an executive's taste, guardrails, and brand codes directly into their team's software tools from the very start. In our latest Frontier CMO edition, Joshua Spanier shares a few key lessons from his conversation with David on how we actually get there 👇 #FrontierCMO #CMOInsights #MarketingLeadership