Post by Thierry RUSSO
𝗠𝗔𝗨𝗣𝗘𝗥𝗜𝗘𝗥 is a startup in the vineyards of Castillon · 3 years: 7 wines, 7 countries, and the 1st “Vin de France Désalcoolisé” red made by a vigneronne · Co-founder · Bordeaux, but not the one you’d expect.
Freed From® just made our week. After 95% of the world's alcohol-free wines said no — they said yes to AFFRANCHI 0.0. Exclusive UK distribution. London launch: September 7th, 2026. What excites me most isn't the partnership itself. It's what it means: an alternative that rivals wine isn't a nice-to-have anymore. It's a category. Freed From understood that from the first sip. At MAUPERIER, we've always believed connection matters more than alcohol. When you're building something sincere, the right partners find you. Charles Davies and his team at Freed From are exactly those partners — curators with taste, not just buyers with budgets. To Freed From: thank you for believing in AFFRANCHI 0.0 the way we do. To the UK market: you're about to taste what we've been talking about.
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