Post by The Tech Marketer

𝗕𝗲𝗶𝗻𝗴 “𝗕𝗲𝘁𝘁𝗲𝗿” 𝗜𝘀𝗻’𝘁 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 “Better” sounds strong. Until you ask three questions: Better than what? Better for whom? Better in which moment? If you can’t answer those, you don’t have positioning. You have a vague preference claim. And vague doesn’t convert. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗻𝗼𝘁 𝘀𝘂𝗽𝗲𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Buyers don’t choose the “best” product. They choose the one that makes the most sense right now. That means: 𝗔 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗔 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗯𝘂𝘆𝗲𝗿 𝗔 𝗰𝗹𝗲𝗮𝗿 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝗺𝗼𝗺𝗲𝗻𝘁 Without those, “better” is invisible in-market. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 Don’t try to win on being better. Win on being obvious for the right situation. #positioning #b2bmarketing #gtmstrategy #messaging #thetechmarketer