Post by The Quality Group

What does it take to create an event experience that people still talk about weeks later? The latest issue of "Event Partner" explored exactly this question through our FIBO 2026 activation and we're proud to see the story featured as a title story. Looking back, FIBO was built around a simple idea: creating a place where our communities could experience ESN and More Nutrition beyond the products. That approach shaped every decision: Two dedicated halls. 17 product launches. More than 100 creators and athletes. Over 1.2 million prepared samples. Not as standalone attractions, but as part of an environment designed around interaction, discovery and shared experiences. What made the days in Cologne special was seeing how naturally the community brought these spaces to life. People trained together, met their favourite creators, discovered new products, participated in challenges and spent hours exploring both brand worlds. The article also highlights something that often remains invisible from the outside: the scale of preparation behind an event like this. More than 900 crew members, countless moving parts and months of planning all came together with one goal: creating an experience that felt effortless for the people visiting it. A special thank you to Hannah Kloft for sharing her perspective in the interview and for leading an event that reflected what our brands stand for. 🖤