Post by North

We’re back with Episode 07 of Atrium Talks. This time we spoke with Juan Pablo Aylwin, Head of Product at ID Finance. He’s leading the Mexico market from Barcelona, in a setup where product is deeply data-driven but the business still forces you to stay close to day-to-day operations. His perspective is sharp and very real: being “data-driven” isn’t about dashboards, it’s about making sure you’re looking at the right data, understanding second-order effects across the business, and prioritizing when strategy constantly competes with urgent operational needs. We talked about: → What “data-driven” actually means when KPIs affect each other over time → Balancing daily operational pressure with a 6-month product plan and continuous discovery → Where AI is already delivering value (voice agents improving contactability and retention) → Using tools like Bolt/Lovable to prototype faster and upgrade UI incrementally → Why the PM role is shifting: less technical execution, more business impact and judgment 👇 Read the full interview here: