Post by The Marketing Cloud

"Every CMO, CTO, and CISO knows the routine: you pack up your most sensitive, hard-won, first-party customer data—and ship it off to an external vendor’s environment," writes Mansoor Basha, CTO of The Marketing Cloud. "Instead, our core engineering philosophy is simple: We need to go where the enterprise data lives, rather than forcing the data to come to us." Read more insights from Basha's conversation with Nidhi D. (Databricks) and Nick Hamilton (Kroger Precision Marketing).