Post by The Kendal Corporation

In the latest McKnight's Senior Living Newsmakers podcast, Morgan Lamphere, Senior Director of Communications, Marketing and Sales at The Kendal Corporation, joins Editor Lois Bowers to discuss Kendal's two-year, system-wide rebranding journey. The conversation explores how Kendal engaged residents, employees, leadership, and other stakeholders to create a brand that authentically reflects the organization's mission, values, and heritage while positioning it for the future. Morgan also shares valuable insights for organizations considering their own rebranding efforts and offers lessons on balancing tradition with innovation. If you're interested in organizational change, mission-driven branding, or the future of senior living, this is a conversation worth listening to. Read more about Kendal's rebranding journey on the Kendal website and listen to the podcast. https://hubs.ly/Q04pFpcv0 #KendalDifference #SeniorLiving #BrandStrategy #OrganizationalChange #MissionDriven #Marketing #Leadership Morgan Lamphere Max Ault Marquis Hynson