Post by Jesse Zhang

CEO / Co-Founder at Decagon

One of the most important cultural principles we enforce at Decagon is what we call "going direct." Anyone in the organization should feel encouraged to reach out to anyone else to get something done. Have product feedback? Message the PM directly. Need deal context? Go straight to the sales rep. No need to bubble everything up through the management chain first. Most companies default to hierarchy because it feels organized, but what you gain in structure you lose in speed. By the time feedback travels up and back down, momentum is lost. I also hold myself to the same standard. Anyone at Decagon can message me directly on Slack and I’ll respond. It’s ok if the answer ends up pointing you somewhere else, because the habit of going straight to the source is what matters. There ends up being a bit more chaos, but it’s well worth the speed gained. In a market moving this quickly, fast execution matters more than perfectly optimized communication structures. Always go direct.

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