Post by The HEAD Foundation

THINK | From product recommendations to lifestyle choices, social media influencers are increasingly shaping the way we consume information — and what we buy. What makes influencers so persuasive, and how does trust influence consumer decisions in the digital age? Read insights from Prof Tang Mui Joo and Chan Eang Teng from Tunku Abdul Rahman University of Management and Technology 🔗 https://lnkd.in/gQY_RDHH #theheadfoundation #THINK #socialmedia #consumerbehaviour #influencermarketing #digitalmedia