Post by David Poole

I’ve written over 100 email sequences. This subject line gets the highest open rates I’ve ever seen…by miles. Industry average? 20%. What we got? 85%. And no, it’s not AI. It’s not emojis. It’s not “Quick question…” 👉 It’s this: “David Poole +33 06 24 25 42 68” Yes, that is my real number. Text me. Don’t call. I might be in bed, and we both know that’s awkward. ⸻ Here’s why it works: 📱 Mobile numbers scream “real person.” You don’t give out your mobile if you’re just blasting out nonsense. 🧠 It breaks the pattern. No marketing fluff. Just a name and a number. It looks like it was meant for you. 🔒 It triggers reciprocity. When someone offers you personal access, you feel a pull to open the door. 👀 It stirs curiosity. “Do I know this person? Why are they sending me their number? Did I ask for this?” Most email is trying too hard to be clever. This just tries to be human. And human works. — Still chasing open rates with clever copy? Try a braver subject line instead. 📬 Want help with outbound that actually gets read? Text me: +33 06 24 25 42 68 (I’ll reply when I’m not horizontal.) #emailmarketing #fractionalCMO #digitalstrategy #NoNeed2Shout #behavioralscience #founderled