Post by The Drum

By now you've probably seen both Adidas' 'Backyard Legends' and Nike's 'Rip the Script' World Cup ads 🔥⚽ They've sparked the usual debate: which ad campaign is better? Part of the reason this conversation keeps coming up is that the two brands often play very different games. Adidas has traditionally focused on the tournament and the power of football itself, leveraging official sponsorship rights, while Nike has built some of football's most memorable campaigns by using storytelling, star power and culture to own the conversation around the game. Adidas, however, is developing more creatively now. So, which campaign gets your vote? 🔘 Nike – Rip the Script, featuring stars such as Cristiano Ronaldo, Virgil van Dijk, Kim Kardashian, LeBron James, Erling Haaland, and Jason Sudeikis. 🔘 Adidas – Backyard Legends, featuring stars such as Timothée Chalamet, Bad Bunny, Lionel Messi, Jude Bellingham, Lamine Yamal, David Beckham. VOTE BELOW ⬇️