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In this episode of BTA in Conversation, Clive Wratten speaks with Christophe Etchegaray, Senior Vice President of Corporate TMC and Consortium Sales at Accor, about how hospitality is adapting to the evolving needs of business travellers. The discussion explores personalisation, AI, sustainability and guest experience, alongside the growing importance of data, loyalty and collaboration. Christophe also highlights the value of strong industry partnerships and why closer collaboration across the travel ecosystem will be key to delivering better traveller experiences and driving future innovation. Listen to the full podcast here: https://lnkd.in/eCi4e3m7 #YourBTA Clive Wratten l Andrew Clarke l Samantha Wells l Helen Turner l Stephanie Carroll

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