Post by Ad Creative Academy

Two questions. That's what strategy really comes down to. 💡 Seth Godin calls them the first job of anyone in marketing: 🙋 Who's it for? The real question is who would miss you if you disappeared. That's your audience. And once you know that, everything else gets easier to write, easier to brief, and easier to measure. 🔎 And what's it for? Not about profit. It's about whether you're showing up to serve the person in front of you or just taking their attention. One builds trust. The other burns it. Most briefs skip both. They jump straight to formats, hooks, and spend. That's not a strategy problem. That's a foundation problem. 💡 Get the foundation right and the creative follows. Get it wrong and no budget fixes it. Seth's module inside the Academy is where that foundation gets built. Before the brief. Before the hook. Before the creative. Link in comments to enroll. 🎓

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