Post by Ad Creative Academy

Running ads built for "everyone" doesn't widen your reach. It guarantees no one feels spoken to. 🔻 Seth Godin has spent his career teaching the question that should come before any campaign: who's it for? Not a broad audience. The specific person you're actually trying to reach. Here's what most teams miss: in a world of broad targeting and algorithmic delivery, your creative is the targeting. Spray-and-pray ads made for the average viewer get scrolled past by all of them. The advertisers who win build creative that speaks to a real persona, the person who would actually miss them if they were gone. The average ad reaches everyone and moves no one. Speak to someone specific. That's what Seth teaches inside the Academy. Link in comments to enroll. 🎓

Video Content