Post by Ad Creative Academy

Narrow targeting is costing you more than you think. 📉 The smaller your audience, the higher the auction competition, and the more people who might actually buy get cut out entirely. Ashley Vinson's take: go broad, and let the creative do the filtering. When Meta's algorithm has room to move, your ad becomes the targeting. It's what pulls the right person in, not the demographic settings. That's the shift. And it changes everything about how you build a campaign. Ashley breaks it all down in her Meta ads module inside the Academy. 🎓

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