Post by Ad Creative Academy

Your talent can make or break your ad before the brief even matters. Relatable talent with genuine energy will outperform polished talent with no conviction every time, the algorithm responds to the same thing the viewer does. Three things that kill UGC performance: 👀 Casting for look instead of conviction 📝 Briefing UGC and studio content the same way 📊 Tracking ad performance but not creator performance Chloe Rhys spent years at TubeScience running some of the highest-volume performance creative in the world. She teaches the full UGC process inside the Academy, casting, briefing, directing, and building a creator rotation that scales. Swipe through to learn more. Link in comments to enroll. 🎓