Post by Ad Creative Academy

AI won't make you a better creative strategist. Better inputs will. Zachary Murray, founder of Foreplay.co, on what actually separates the operators from everyone drowning in AI slop: it's not the tool, it's what you feed it. 🧠 Most people use AI to churn out generic garbage. The ones who win do systematic creative research first, then use AI as a brainstorming partner to multiply those inputs into creative that performs. That's the creative cyborg. You plus AI is limitless. But only if you're feeding it the right stuff. That's what Zach teaches inside the Academy. Enroll now → adcreativeacademy.com 🎓

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