Post by The Work Perk

The latest Mondelēz International State of Snacking 2026 report highlights just how much snacking has evolved from a simple eating occasion into a cultural and social behaviour. A few stats that stood out to us: -Around 60% of consumers across key global markets now snack at least once a day - 41% of US consumers say they replace meals with snacks - More than two-thirds of consumers globally say snacks are necessary when socialising - In the UK, 69% of adults hosted at-home gatherings in 2025, with sweet and savoury snacks featuring in the majority of occasions What's particularly interesting is the role snacking now plays in shared experiences. Consumers aren't just eating snacks; they're discovering, discussing and recommending them together. If product discovery increasingly happens in social settings, creating opportunities for people to experience products together becomes even more important. It's something we see regularly through workplace sampling. Some of the strongest engagement comes from the conversations around a product, not just the product itself. People are increasingly discovering products through shared experiences, so we put brands in places where people can try, discuss, and recommend them naturally – Just like we did with Cheez-It. Read the full report here: https://lnkd.in/erGpPB6a