Post by The Work Perk

The FIFA World Cup kicks off today and, naturally, we've wasted no time sorting out our office sweepstake. As you can imagine, the rivalry is already well underway. It's a reminder that events like the World Cup create something that's incredibly hard to manufacture. Genuine collective excitement. Packed fan zones, buzzing offices, people gathered around screens cheering their team on. That energy creates one of the most powerful moments for product sampling. People are social, receptive and present. A sample that lands on match day, in the right environment, can feel far more relevant to the consumer. We help FMCG brands show up in exactly those moments. Offices, gyms, hospitality and onsite activations, timed to the energy of the event itself. Moments like this are what make event-led sampling so exciting. The energy is already there; you just have to show up in the right way. Most importantly, though, who have you got in your sweepstake? 👇🏆