Post by The Work Perk

The biggest opportunity around major sporting events isn't always sponsorship ... it's proximity. When the World Cup, Wimbledon, the US Open, the Olympics or any major sporting event rolls around, consumer attention shifts and conversations change. People become part of a shared cultural moment, and more often than not, even the non-sports fans reluctantly get involved, too. Most brands immediately think about what happens inside the venue, but sometimes what's more interesting for brands is what happens outside it. For example, in offices, where colleagues debate yesterday's result or on university campuses, where students gather to watch key moments. These events don't just live in stadiums and arenas. They spill into everyday life, where habits are made, and regular product consumption and usage exist. That's why sampling around major sporting moments can be so powerful. You don't need official rights to be relevant; you need to understand where your audience is spending their time while the event is capturing their attention. The brands that win aren't always the ones with their logo on the perimeter boards. Instead, they're often the ones putting products into consumers' hands while the rest of the world is talking about the event. Major sporting events create attention, and smart brands use that attention as a reason to get closer to consumers. If you're looking to make the most of the attention that major sporting events generate, we help brands reach consumers through targeted sampling in several different environments like offices, gyms and universities. Get in touch to explore what an activation could look like for your brand:https://lnkd.in/dMRT9QTv