Post by The Work Perk

Summer FMCG performance isn’t decided in summer. It’s shaped in the moments leading up to it. Around 7 in 10 FMCG purchasing decisions are made in-store, according to Kantar. But, we know those decisions aren’t made in isolation—they’re influenced by what consumers have experienced beforehand. That’s where everyday environments like offices, gyms, and universities come in. They're where habits are made, people are in routine, in the right mindset, and open to trying something new. Sampling in these moments helps shape familiarity and preference before the point of purchase, when it matters most. Because by the time summer arrives, you’re no longer just competing for attention. You’re competing with habits. Want real customer engagement this summer? Drop us a message or head to the link below. https://lnkd.in/dMRT9QTv