Post by The Work Perk

Multi-channel sampling helps reach people where they are, and when it matters most. We saw this first hand running a campaign for Unilever's Sure Maximum Protection Deodorant across offices and gyms in the UK. Same product, same target audience of active movers, but two completely different mindsets. - Someone at the gym is already thinking about sweat and performance. - Someone in the office is thinking about long days and staying fresh through back-to-back meetings. Same person, different headspace, different reason to care. That's what makes sampling across multiple environments so effective. You're not just increasing footprint; you're multiplying relevance and catching people in the moments they're most receptive to your product. The result? It resonates harder and earns a genuine place in their routine rather than just a singular trial.