Post by The Work Perk

Every day we see FMCG brands moving into new retailers. Getting listed is a big milestone, but it is also where the real work begins. One challenge we often see is that availability does not automatically translate into first purchase. Consumers may see the product on shelf but have not yet tried it or built confidence in it. That gap between distribution and trial is where momentum can slow. Sampling can play a useful role here, particularly when it is targeted rather than broad. We have seen stronger results when products are placed in relevant everyday environments like workplaces, gyms and universities. It helps create first exposure in a more natural context, closer to real consumer routines. For new retailer entry, it is less about volume of reach and more about relevance of reach. How are you thinking about driving first trial after new retailer listings?