Post by The Work Perk

One of the best parts of working in FMCG sampling is spotting products that tap into broader consumer trends. Lately, we've noticed dates having a real moment. From viral peanut butter and chocolate date recipes to brands like True Dates (@thetrueco) popping up everywhere, they're quickly moving from health-food staple to mainstream sweet treat. The trend points to a broader shift towards "whole-food indulgence" — snacks that still feel like a treat while being perceived as more natural and less processed. It's clearly gaining momentum, with Ocado Retail recently reporting that Medjool date sales have doubled year-on-year. Like our network, we love trying new products too, so naturally, True Dates caught our eye. There's always something exciting about discovering emerging brands firsthand and seeing which trends have real staying power. Our verdict? A delicious sweet treat that definitely hits the spot when the 3pm craving rolls around. What should we try next? #ConsumerTrends #FoodTrends #ProductSampling #FMCG #NewProductDiscovery