Post by The Walt Disney Company

Disney is working with Philips to bring innovative Disney storytelling into the MRI experience like never before. Disney characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide. For many children, this type of immersive environment can help create a more comforting and engaging experience during scans and help more children complete their exams successfully. “At Disney, we believe stories have the power to bring comfort and emotional connection to children and families,” said Lisa Haines, Senior Vice President, Corporate Social Responsibility, The Walt Disney Company. “We’re proud to collaborate with Philips to extend that impact into MRI rooms in a meaningful way — using our beloved stories and characters to help provide moments of escape, normalcy, and reassurance during what can be an intimidating experience for kids in hospitals.” Learn more here: http://di.sn/6045B8Z0BV