Post by The University of Notre Dame Australia

Despite billions invested in AI, most organisations are still failing to unlock its real value. New research from Notre Dame Uni’s Dr Umme Hani explains why. Published in the International Journal of Information Management, her study explores how Australia's big four banks, including the Commonwealth Bank of Australia, use AI in customer relationship management. Her findings show that success comes down to how AI is embedded, not just the technology itself. This is a timely insight for any organisation seeking to turn AI investment into lasting business impact. Learn more at bit.ly/4edg1iu #AIResearch #AIEthics #NotreDameUni