Post by The Trade Desk

We're excited to announce Koa Agents, our new agentic AI capabilities for media planning, buying, optimization, and measurement across the open internet. Koa Agents introduces a simpler way to run advertising: instead of manually configuring campaigns step by step, marketers can describe their goals and direct AI-powered agents to execute, optimize, and continuously improve campaigns in real time, with visibility and control. Stagwell is our first partner to adopt Koa Agents into its workflows via Open Agentic Kit, our agentic integration framework that brings agentic capabilities together to create a unified system that powers custom, automated workflows. Learn more in Ad Age.