Post by The Trade Desk

Big day. Big ideas. Yesterday at our OpenHouse at POSSIBLE, our Founder and CEO Jeff Green sat down with Axios reporter Sara Fischer to unpack the forces reshaping the digital media economy — from AI’s impact on content and monetization to what it takes for companies to maintain control and competitive advantage in a shifting landscape. We then heard from leaders at Unilever, WPP Unite, and Walmart Connect on how CTV and retail media are converging to turn streaming attention into real business outcomes. Walmart's activation with VIZIO showed how programmatic retail audiences can drive incremental reach and connect brand storytelling to measurable impact. The The Female Quotient's session on the loyalty economy with our own Taylor Ash explored what brands can learn from sports fandom — how shared values, rituals, and community behaviors create some of the strongest forms of cultural loyalty, and how marketers can show up authentically in those spaces. We ended the day so inspired by the conversations that were had and we are looking forward to another full day of insights and collaboration today. #POSSIBLE2026