Post by The Trade Desk

One week. Countless conversations. 🇫🇷 At OpenHouse during the 2026 Cannes Lions International Festival of Creativity, industry leaders came together to explore the ideas shaping the future of marketing — from outcome-based measurement and human-first AI to the growing value of premium media. This is a look back at the conversations, perspectives, and moments that defined the week. Thank you to our speakers, partners, and everyone who joined us at OpenHouse. Dive into the details: https://bit.ly/44abWFX

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