Post by The Trade Desk

Name: There’s a lot of conversation about AI search engines disrupting the way people buy. But the data te
Uploaded: 2026-07-01T17:16:23.520Z
Channel: The Trade Desk
Description: There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. According to new research, 95% of consumers still turn to the open inter

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There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. According to new research, 95% of consumers still turn to the open internet to verify information before making a decision. They’re fact-checking, comparing, and evaluating on their own terms. AI may be speeding up the research process — but decision-making is more deliberate than ever. So the real question is: How is your brand showing up in the places that actually drive those decisions? Find out where the real opportunity is: https://bit.ly/4oXJ90R

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