Post by The Trade Desk

Name: At OpenHouse, senior leaders across brands, agencies, publishers, and platforms talked honestly abou
Uploaded: 2026-07-01T19:00:05.457Z
Channel: The Trade Desk
Description: At OpenHouse, senior leaders across brands, agencies, publishers, and platforms talked honestly about where marketing is headed. The throughline was clear: As discovery gets faster and the industry ge

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At OpenHouse, senior leaders across brands, agencies, publishers, and platforms talked honestly about where marketing is headed. The throughline was clear: As discovery gets faster and the industry gets noisier, the brands that win are the ones treating measurement, AI, and premium media not as separate bets, but as one connected system. Thank you to Vanessa Otero (Ad Fontes Media), Tim Huelskamp (1440), Nicola Lewis (WPP), and Raja Rajamannar (Mastercard) for sharing their thoughts with us. #CannesLions2026

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