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Heineken turned 150 by celebrating being wrong. Nobody calls it Heineken. It's Hineken. Haneken. Heneken. Drunk with a straw. Mistaken for German since 1873. And instead of fixing the record, Heineken made it the party. That's the move. Not heritage reels. Not founder myths. Just: people love us, badly spelled. The insight is quietly genius. Mispronunciation IS the reach. It's 150 years of word-of-mouth, even when the word was wrong. Personalized. Digital. Absurdly charming. --- Brand: Heineken Agency: LePub / Milan Year: 2024 Credits Chief Creative Officer: Mihnea Gheorghiu Chief Creative Officer: Milos Obradovic Creative Director: Corina Patraucean Creative Director: Rainor Marinho Creative Director: Sandra Bold Editor: Enrico Munarini Global CCO LePub: Cristiana Boccassini Global CEO LePub / CCO Publicis Worldwide: Bruno Bertelli Global Executive Creative Director: Andrey Tyukavkin Global Executive Creative Director: Eoin Sherry Groupe Strategy Director: James Moore Senior Art Director: Giulia Trimarchi Senior Art Director: Daniele Tesi Senior Copywriter: Gian Marco Panichelli Senior Copywriter: Adina Cirstea Account Executive: Francesca Gatti Account Supervisor: Marta Dell'Adami Chief Production Officer: Francesca Zazzera Director of Comms Planning: Shane Roche Global Client Service Director: Paola Natellis Global Head of PR & Communications: Isabella Cecconi Group Account Director: Mirjana Slavkovic Head of Video Production: Anna Sica The Sponsored Post curates the world's best marketing & advertising. Follow for more daily inspiration. #advertising #creativity #Heineken #directmarketing #brandstrategy

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